HSBC Unveils Strategy To Bank Australia's Indian Diaspora

Published: 27-Oct-2009

With the launch of ‘Indian Summer’ at the art gallery of New South Wales

Extending the non-resident Indian banking proposition that already exists in the UK, USA, Canada and the UAE, HSBC Bank Australia is setting up a dedicated non-resident Indian team to supply global financial services to the Indian diaspora in Australia. The new business will offer the banking products of HSBC Australia as well as refer customer enquiries to HSBC India.

HSBC has marked the launch of its new non-resident Indian business in Australia by announcing a partnership with The Art Gallery of New South Wales to bring an exhibition of rare Indian art to the Australian public. The exhibition, Garden and Cosmos: The Royal Paintings of Jodhpur, comprises 54 Indian paintings from the royal collection at the Mehrangarh Museum Trust in Jodhpur. It will run from 29 October 2009 until 26 January 2010 and forms part of a series of events sponsored by HSBC as part of 'Indian Summer' at the gallery.

Graham Heunis, head of personal financial services for HSBC Australia, said: “The launch of our non-resident Indian business in Australia underscores the way HSBC deploys these cultural insights to the benefit of our customers. Australia’s Indian community has made their mark in the professional fields of IT, education, engineering and medicine as well as a significant number becoming successful entrepreneurs across a range of industries.

"And non-resident Indians tend to maintain strong banking affiliations with India, so there’s a real demand from the Indian community in Australia for access to Indian financial services. HSBC Australia’s non-resident Indian business will cater directly to this growing segment, offering tailored financial services solutions that meet the distinct needs of this group. As the world’s leading emerging markets bank with a global reach encompassing 86 countries and territories, HSBC is uniquely positioned to break down international barriers and offer these global banking services to Australia’s Indian community.”

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